Company Information

This page provides information on who we are and what we do at RPM Category Management.

RPM Category Management

RPM Category Management is the consulting company of Bob McShane.  The goal of the company is to provide category management workers with the knowledge, tools and training they need to perform better.  This is accomplished by taking category management "best practice" theory and turning it into practical applications for managing your everyday business.

For a complete list of services that are available from RPM Category Management, click here to proceed to the Consulting Services web page.

Category Management

Bob McShane

Bob McShane has 18 years of CPG industry experience in a variety of category management, sales and marketing executive positions.

"I learned the business from the ground up with Nestle Foods.  At Crossmark I managed all of our category management efforts, leading a national team of 120 analysts and working with a wide range of retailers and manufacturers.  My in-depth data experience comes from my years at IRI, where I developed our Category Analysis Suite™, Retailer Template Suite™, Retail Execution™ and other insight applications used as content for the CPGNetwork™ and Retail Network™ business collaboration platforms.  Throughout my career I have developed and implemented many replica rolex watches successful category management and sales training programs and have shared my expertise at several national seminars."

Additional information: Personal Resume and Personal Photos.

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