Despite its pervasiveness and continued growth, category
management is still a promise largely unfulfilled. Category management
remains analysis intensive and template oriented, which has led to an event
mentality surrounding the business process. For category management to
thrive it requires a continual, balanced focus and quick access to the
elusive insights buried within the data.
The RPM CatManSuite™ provides a practical solution for
delivering category management and sales planning insights. These
interactive insight applications are fully automated, presentation ready,
and provide plain English analysis using "IntelliText" - not just impressive
graphs and charts. These easy-to-learn applications require no special
software or systems and incorporate the use of category management best
practices to address common business issues.
Click here to learn details about the RPM CatManSuite™